Serene strategies logos swash sage

True luxury project management is the mastery of anticipating needs, surpassing expectations, and delivering excellence with poise and discretion.

Luxury is the freedom from worry.

Amybriere

MEET

AMY

Founder & Principal, Serene Strategies

Amy Briere is the Founder and Principal of Serene Strategies, bringing over a decade of experience managing complex, multimillion-dollar development projects across the hospitality, residential, and mixed-use sectors. Her background spans a diverse portfolio of hotels, restaurants, theaters, and stadiums—working on behalf of ownership groups to oversee construction, capital improvements, and brand-driven transformations.

With a strong foundation in business strategy and corporate development, Amy approaches every project with precision, foresight, and a deep respect for the owner’s vision. She founded Serene Strategies to elevate the standard of owner’s representation—offering hands-on leadership, thoughtful structure, and a clear voice in even the most complex projects.

Amy is known for her calm demeanor, her collaborative style, and her ability to bring clarity to high-stakes environments. A natural problem-solver and trusted team leader, she builds strong relationships across every phase of development—ensuring projects stay aligned, on track, and rooted in long-term success.

Outside of her work, Amy is passionate about volunteering, enjoys time outdoors, and finds balance paddleboarding the waterways around Charleston. She is a devoted wife, animal lover, and lifelong learner who brings heart, intention, and integrity to everything she does.

Serene strategies logos mark ivory

MEET

RICARDO

Managing Partner, Serene Strategies

With over two decades of global experience in luxury hospitality, operations, and development, Ricardo Guerzoni brings strategic insight, operational excellence, and servant leadership to every project.

As Managing Partner of Serene Strategies, he advocates for owners across all phases of development—from ground-up construction to complex renovations—delivering clarity, control, and lasting value. His international portfolio spans award-winning hotels, resorts, and residences in markets such as London, Hong Kong, Doha, Whistler, as well as key U.S. markets such as Orlando and Charleston. 

Ricardo builds trusted partnerships with contractors, architects, and consultants to align vision with execution. Grounded in humility and a values-driven approach, he leads with integrity and unwavering focus on the owner’s best interests.

Outside of work, Ricardo enjoys traveling, playing soccer with his son, and spending time with his family and dogs. Whether leading a project or spending time with loved ones, Ricardo approaches each moment with presence, purpose, and gratitude.

 

Ricardo

LET'S DISCUSS YOUR PROJECT

We'd love to hear about your project - someone from our
team will be in touch within 48 hours